Business One

Shoppable TV.

Connecting a real, present viewer to the ad on screen — and the offer that follows, on their own device.

The original question.

How do you connect an advertisement on a screen to the specific, real person watching it? That connection is extraordinarily valuable in an industry that spends roughly a trillion dollars a year on advertising time alone.

Verified attention.

A deterministic confirmation that a real, present human actually saw a specific moment on screen — not a bot, a buffering feed, or an empty room. The trustworthy data connected TV has never had.

The shoppable handoff

The instant an advertisement plays, Amplivy's patented IP hands a connected offer to the present viewer's own device — a notification carrying a special offer, promotion, or buy-now path tied to the product on screen. The architecture detects the shift from programming to a commercial, can substitute the advertisement, and delivers the offer to the second screen in the same moment. This is the shopping component of connected TV, and a core function claimed in Amplivy's foundational patent — priority 2017, granted 2018. It is what turns a verified, watching human into an attributable, transactable customer: verified attention becomes verified commerce.

The opportunity.

Connected-TV commerce is one of the fastest-growing surfaces in media, built on measurement that is largely inferred. Amplivy holds the foundational IP where verified attention becomes verified commerce.

Quiet authority.

Amplivy's patent has been cited by examiners — on their own initiative — against leading companies across the connected-TV, electronics and content ecosystem.

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