Where it began
Shoppable TV.
Control at the glass — invented in 2017.
The invention.
In 2017 we asked a simple question: can the screen itself recognize what it is showing — and act on it?
Amplivy’s foundational patent, US 10,129,594 B2, describes a content-aware controller at the display. Under central control, it can recognize the moment a program gives way to a commercial, switch or compose what appears on the glass, command the display’s own functions, and reach a phone nearby — without changing the broadcaster’s feed.
Three ways to use the screen.
01 · Takeover
Every screen in the room, at once.
Using automatic content recognition (ACR) at the glass, each participating display joins a venue-wide promotion when its own program breaks for commercials — whatever channel it is on — and returns to the game the moment live play resumes.
02 · Alongside the broadcast ad
Add to the ad, don’t replace it.
Recognize a commercial already playing in the broadcast and connect a matching promotion to it, on the venue’s screens or on the phones of customers who have chosen to take part — without switching away from the advertiser’s spot.
03 · Banners around live programming
The game stays on.
Resize the picture at the display to open border space for venue and brand banners while the programming continues. Nothing is placed over the program, and the broadcaster’s feed is not altered.
Each display stays individually addressable, and one campaign can span a venue, a chain, a city, a region or a state — automated by schedules and rules.
Patent provenance
Granted in the United States, Europe and Canada.
| United States | US 10,129,594 B2 — priority 21 March 2017; granted 13 November 2018. |
|---|---|
| Europe | EP 3,603,077 B1 — granted 19 January 2022; validated in Germany, France, Italy and Spain. |
| Canada | CA 3,057,449 — granted 21 July 2026. |
The independent claims of the US patent protect a specific combination: a switching device at the display that, on instructions from a control server, detects the transition from a television program to a commercial and switches the display to a different commercial — together with the other elements the claims recite. Dependent claims add a notification to a connected mobile device when that switch happens, which can carry additional content related to the new commercial. The specification describes the wider architecture, including picture composition and display control. Amplivy’s foundational patent has been cited in the examination of patent applications filed by leading companies across connected television, electronics and content.
Patents →Introducing Paymium™.
Paymium is the Amplivy company bringing control at the glass to venues and chains, rights holders, device makers and advertisers. It is preparing to launch in 2027.
Visit paymium.me →Two ways to work with us.
Partner with Paymium
For venues, rights holders, device makers and advertisers.
paymium.me/partners →Illustrations use invented venues and brands and are not photographs of deployments.