Amplivy

Industry Already Knows

The industry already knows.

The institutions closest to fraud — banks, regulators, platforms, payment networks, even the companies building the AI — have described the same failure in their own words: checking who you are, once, tells you nothing about whether a real human is present and in control at the moment that matters. They named the problem. They have not named the answer.

"If you detect something after it's happened, the criminality is already occurring. If you had prevented the crime from occurring in the first place, you could have avoided all of that."

— Chris Sheehan, Executive Lead for Investigations, National Australia Bank · Nasdaq Verafin 2026 Global Financial Crime Report ↗

These are public, on-the-record statements. Read together, they describe one gap: our systems verify who you are, not whether a real human is present and in control when it counts. Not one of them uses the word "presence." That is the word Amplivy patented in 2017.

01

Detecting fraud after it happens is already too late

"Banks can only see a very tiny portion of this. The payment process is right at the end of the chain."

Chris Sheehan, National Australia Bank ↗

"…all we talk about in Australia are scams — it's about customers being tricked into parting with their own money."

Ben Young, Head of Fraud Prevention, Westpac ↗

02

Identity verification fails at the moment of the event

"…establish profiles and accounts using their own identity documents and then operate or hand over control of their accounts to criminals… Identity verification is unlikely to aid prevention or detection in these cases."

National Australia Bank, SPF submission ↗

"If a consumer has given a scammer their password or remote access, re-verifying their identity will not help."

Commonwealth Bank of Australia, SPF submission ↗

"User authentication is the process whereby banks verify that the person operating the account is the person they claim to be."

Australian Banking Association, SPF submission ↗

03

Traditional identity defenses are failing — and no one can verify who the human is

Deepfake tools "produce synthetic content that is difficult to distinguish from human-generated outputs."

FinCEN, US Department of the Treasury ↗

"Google does not have identity information about that consumer."

Google, SPF submission ↗

"There is no scalable or industry-standard mechanism for Microsoft to verify the identity of advertisers who operate through agencies or other third-party intermediaries."

Microsoft, SPF submission ↗

"…bots have now passed human traffic online for the first time in the Internet's history… that happened faster than I predicted."

Matthew Prince, CEO, Cloudflare ↗

Organizations "must be able to establish genuine human presence in digital interactions."

Dr Andrew Newell, Chief Scientific Officer, iProov ↗

04

Collecting more identity is a honeypot

Personal data held under the framework "additionally could create a 'honey pot' of data that could be targeted for theft by hackers."

Customer Owned Banking Association (COBA) ↗

"Increased PII collection may also inadvertently put consumers at greater risk of scams."

DIGI, SPF submission ↗

05

The old model can't keep up — and no one can do it alone

"A 240% rise in cases…for SIM-swap and mobile porting scams in 2024…with over 90% of these events occurred without the victim's engagement."

ACCAN (citing IDCARE) ↗

"The financial sector invests huge amounts in protecting customers, but we cannot be the only line of defence."

Ruth Ray, Managing Director of Economic Crime, UK Finance ↗

06

Even the people building AI say: you have to verify a real human

The world is heading to where "AI generates more content than a human being," and it is vital to be able to ask, "Am I interacting with an AI or a real person?"

Sam Altman, OpenAI ↗

"Proof of personhood… Obtaining a unique ID is free for humans, but costly and difficult for AIs."

Andreessen Horowitz (a16z) ↗

07

The world's institutions are converging on the same answer — deterministic, not probabilistic

"As autonomy increases, trust cannot be implied. It must be proven."

Pablo Fourez, Chief Digital Officer, Mastercard ↗

Identity security that "assumes no implicit trust and continuously verifies identity, device and context for every request."

JPMorgan ↗

Regulators must shift "from Know-Your-Customer to Know-Your-Agent," resolving "the key tension between probabilistic AI behavior and the deterministic requirements of payment infrastructures."

International Monetary Fund ↗

Every institution here has described the same missing layer — a way to know a real human is present and in control at the moment an action executes. They reach for it with different words: prevention, authentication, verified intent, "no implicit trust," "know your agent," proof of personhood, genuine human presence. The word is presence. Verifying it deterministically is what Amplivy patented in 2017.

Deterministic Verification →