Amplivy

Regulatory Landscape

The world is legislating trust.

A global view of the laws now mandating scam prevention, anti-impersonation and verified identity.

Last updated: 8 July 2026

Across jurisdictions, regulators are converging on three demands — and none has legislated the method, only the outcome.

Verification & scam-prevention duties

On banks, telcos and platforms.

Anti-impersonation & synthetic-media rules

Provenance, labeling, takedown.

Government-backed digital identity

Certified, high-assurance ID.

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Europe

Jurisdiction
Instrument
What it requires
Status & key dates
EU
Label AI-generated / deepfake content; providers must machine-mark synthetic media
Transparency from 2 Aug 2026; watermarking to 2 Dec 2026
EU
Platforms must counter illegal content incl. fraud/scams; VLOP systemic-risk duties
Applies since 17 Feb 2024
EU
Member States must offer a certified high-assurance ID wallet; relying parties must accept it
In force 20 May 2024; wallets by end-2026
EU
Free payee name/IBAN match check before a transfer
Euro-area PSPs from 9 Oct 2025; others 9 Jul 2027
EU
Name/IBAN checks; impersonation-fraud reimbursement; extended liability
Council texts Apr 2026; expected ~late 2027
EU
AMLR (2024/1624); AMLA
Harmonized KYC/KYB due diligence; crypto CASPs to bank-grade CDD + Travel Rule
AMLA operational Jul 2025; AMLR applies 10 Jul 2027
UK
Risk-assess and mitigate illegal content incl. fraud via Ofcom codes
Illegal-harms duties from 17 Mar 2025
UK
Mandatory reimbursement of APP-scam victims up to £85k, split 50/50
In force 7 Oct 2024
UK
Underpins a certified digital-verification-services trust framework
Provisions from 5 Feb 2026

North America

Jurisdiction
Instrument
What it requires
Status & key dates
US (federal)
Bans posing as government or business; AI-impersonation supplement pending
Effective 1 Apr 2024
US (federal)
Criminalizes non-consensual intimate deepfakes; 48-hour takedown
Signed 19 May 2025; takedown duty 19 May 2026
US (federal)
Directs FIs to detect GenAI deepfakes defeating identity checks
Issued 13 Nov 2024
US — California
GenAI provenance + free AI-detection tools; platform detection duty
Operative 2 Aug 2026; platform duty 1 Jan 2027
US — Texas
Bans AI use for unlawful deepfakes, manipulation, discrimination
Effective 1 Jan 2026
Canada
Verify identity incl. non-face-to-face; detect deepfakes / forged documents
Expanded scope from 1 Oct 2025
Canada
AIDA (Bill C-27)
Would have regulated high-impact AI
Lapsed Jan 2025 — no federal AI law

Asia-Pacific

Jurisdiction
Instrument
What it requires
Status & key dates
Australia
Banks, telcos, platforms must prevent, detect, disrupt, report scams; verification is the central lever
Draft codes 28 May 2026; rules 1 Sept 2026; sector codes 31 Mar 2027; up to A$50M/contravention
Australia
Extends CDD to real estate, law, accounting, TCSPs, precious-metal dealers
Obligations from 1 Jul 2026
Australia
Mandatory registration and approval of all branded (alphanumeric) SMS sender IDs; unregistered branded IDs are labeled "Unverified" — a carrier-layer measure against impersonation SMS scams
In force 1 July 2026 (register opened 30 Nov 2025)
Australia
Social Media Minimum Age
Age assurance for access to social media
Rolling out 2025–26
Singapore
Shared Responsibility Framework (MAS / IMDA)
FIs and telcos must mitigate phishing scams; payouts on breach
In force 16 Dec 2024
Singapore
Restriction orders to stop victims transferring funds to scammers
Enacted 2025
Singapore
Directives to platforms to counter scam / impersonation offences
In force; directives issued
Japan
Principles-based, guidelines-led AI framework; basis for assessing deepfake harms
Enacted May 2025; in force Sept 2025
Japan
APPI (amendments 2025–26); My Number
Personal-data protection reform for AI/data use; national digital identity (My Number)
APPI amendment bill 2026
India
Label synthetic media + provenance; 3-hour takedown; prohibit impersonation/fraud deepfakes
Notified 10 Feb; in force 20 Feb 2026
India
DPDP Act 2023; Aadhaar
Data protection; national digital identity
DPDP rules 2026; Aadhaar operational
China
Explicit + implicit labels / watermarks on all synthetic media
Released 14 Mar 2025; effective 1 Sept 2025
South Korea
Transparency / watermark for AI content hard to distinguish from reality
Enforcement from Jan 2026

Latin America

Jurisdiction
Instrument
What it requires
Status & key dates
Brazil
Data protection; risk-based AI bill; electoral deepfake ban; PIX fraud controls
LGPD in force; PL 2338 passed Senate Dec 2024, pending Chamber
Mexico
AI framework incl. deepfake / misinformation safeguards
Under Senate committee; approval expected 2026
Colombia
Treats deepfakes as an aggravating factor to a crime
Passed 2025
Argentina
Would criminalize harmful AI-generated content (up to 6 yrs)
Proposed 2025–26
Chile
Transparency, fairness, human oversight
Drafted; in progress

Middle East & Africa

Jurisdiction
Instrument
What it requires
Status & key dates
UAE
Cybercrimes Law (34/2021); PDPL; DIFC Reg. 10
Criminalizes harmful deepfakes; protects biometric data; AI regulation (DIFC)
In force; DIFC Reg. 10 enforced 1 Jan 2026
UAE
CBUAE authentication mandate; UAE Pass
Phase out SMS/email OTP; risk-based MFA + facial biometrics + Emirates ID; national digital ID
By Mar 2026
Saudi Arabia
PDPL; Deepfakes Guidelines
Data-protection enforcement (SDAIA); deepfake governance framework
PDPL enforced; guidelines issued
Nigeria
Cybercrime framework; proposed AI/algorithm oversight; deepfake-fraud amendments mooted
Act in force; AI bill proposed 2026
South Africa
Criminalizes malicious/deepfake intimate-image disclosure; data protection
In force

International coordination

The FATF 2026–2028 Fraud Roadmap ↗ (under the UK's presidency) makes fraud a headline priority — fraud is now the predicate offense in roughly 90% of FATF mutual evaluations. The Interpol / UNODC Global Fraud Summit (Vienna) coordinates action on transnational scam networks.

The laws specify the outcome — establish that a real human is involved — and leave the method open.

A neutral tracker of scam-prevention, anti-impersonation and digital-identity law worldwide. Last updated 8 July 2026.